Strategic Location Leverage proximity to Crabtree Valley Mall, RDU Airport, and Research Triangle Park to secure corporate events, conferences, and group stays for clients seeking convenient access and branding opportunities in a vibrant business corridor.

Modern Capacity Highlight the property's recent redesign featuring 379 rooms, 5 suites, and over 31,000 sq ft of event space across ballrooms and outdoor venues to target mid to large scale meetings, incentive trips, and wedding/social event business.

Tech Enablement Position the hotel’s tech stack and digital readiness to enterprise clients by aligning offerings with SAP, Oracle Financials Cloud, OAuth, Splunk, and project management tools, emphasizing seamless logistics, data security, and integrated planning.

Growth Alignment Capitalize on Marriott’s aggressive expansion in all-inclusive resorts and international markets to cross-sell corporate travel programs, loyalty partnerships, and long-term group contracts across destinations, including potential collaboration with Marriott Bonvoy managed events.

Financial Fit Target mid-market corporate accounts with annual spend in the tens of millions, aligning pricing and packages with the stated revenue band while offering flexible F&B, AV, and event space options to win repeat business and long-term RFPs.