In-app Travel Rakuten Viber recently launched an in-app travel eSIM service in the Philippines, indicating a potential cross-sell opportunity for travel-related telecom partnerships, data roaming packages, and localized marketing collaborations in emerging markets.

Privacy Focus The introduction of Disappearing Messages with a self-destruct timer highlights strong user privacy positioning, opening conversations with security-conscious brands and enterprise users about compliant, secure communications solutions.

AI Enhancements ChatGPT-powered features rolled out in the Philippines suggest a readiness to leverage advanced AI capabilities for customer support, virtual assistants, and intelligent messaging workflows that can be packaged for businesses and developers.

Transactional Messaging Templates for Transactional Business Messages are being launched, offering a ready-made channel for transactional alerts and notifications, ideal for banks, e-commerce platforms, and service providers seeking compliant, scalable messaging.

Cross-Platform Reach As a broadly used cross-platform VoIP and messaging ecosystem with a sizable user base, Rakuten Viber presents a compelling channel for multi-country campaigns, digital services, and cross-border communication solutions.