Emerging AI Capabilities Rakuten Viber's recent launch of an AI feature that automatically summarizes links indicates a strategic focus on integrating intelligent automation to enhance user engagement and content sharing. This presents opportunities for sales of AI-driven solutions, cloud infrastructure, and third-party AI integrations to further expand their features.

Business Growth Initiatives With the rollout of Viber Business Plus and premium upgrades tailored for micro, small, and medium enterprises, Viber demonstrates an expanding emphasis on monetizing digital communications for business clients. This opens avenues for upselling targeted advertising tools, enterprise communication solutions, and customized analytics services.

Market Expansion Strategies The company’s efforts to introduce new features like meeting real people in a safe environment and launching locally tailored services suggest an opportunity to deliver localized marketing, compliance solutions, and value-added communication tools that cater to specific regional markets.

Technological Evolution Viber’s adoption of technologies like Kubernetes, Firebase, and React, alongside its continuous feature enhancements, points to a scalable and flexible platform that can support enterprise integrations and cloud solutions—ideal for technology vendors offering SaaS, API integrations, and cloud migration services.

User Engagement & Retention With a broad global user base and ongoing feature updates, there are opportunities to offer tailored customer engagement platforms, advertising solutions, and data analytics services aimed at increasing user retention and monetization for their enterprise clients and advertising partners.