Expanding Content Portfolio Rakuten TV is actively expanding its content offerings through launching new channels such as Nordic Films and a Nordic cinema channel, providing opportunities for customized advertising solutions and content partnership integrations targeting diverse regional audiences.

Strategic FAST Growth The company's recent launch of three owned and operated FAST channels and participation in the growing FAST ecosystem demonstrates a focus on monetization through ad-supported models, opening avenues for adtech collaborations and targeted advertising solutions.

Partnership Opportunities Rakuten's collaborations with local OTT providers like Audioteka and Pilot WP create avenues for co-branded storefronts and content distribution partnerships, enabling sales teams to offer tailored OTT and monetization solutions to regional media companies.

Technological Innovation With a tech stack featuring analytics, ad management, and content delivery tools like Tableau, QlikView, and SpringServe, Rakuten TV presents opportunities to offer advanced advertising and data-driven engagement solutions to enhance their platform's performance.

Market Positioning Positioned as a key player enabling telcos and content aggregators to expand their streaming services, Rakuten TV is a strategic client for vendors providing telco integrations, content monetization, and digital advertising solutions to drive revenue growth.