Season Pass Upsell Raging Waters San Jose already markets season passes with all-access attractions. There is an opportunity to upsell premium passes with exclusive events, private picnic enhancements, and catering add-ons for corporate retreats, leveraging Palace Entertainment’s scale to bundle cross-park perks.

Corporate Events Tiki Gardens as a private corporate picnic area signals strong potential for B2B event packages. Develop targeted corporate sales outreach offering full-service catering, private pavilion access, and event staging services to local businesses and industry associations.

Cross-Sell Ecosystem As part of Palace Entertainment, there is potential to cross-sell services across 41 parks nationwide. Propose enterprise deals that include multi-park passes, group travel packages, and co-branded marketing opportunities for regional teams and incentive trips.

Digital Experience Existing tech stack includes Salesforce, Adobe Experience Manager, Drupal, and marketing tools. Tailor targeted digital campaigns for corporate bookings and season passes, and offer data-driven marketing partners opportunities to sponsor or co-create immersive guest experiences.

Financial Growth With revenue in the mid-range of 100M-250M and a large guest volume, there is room to grow mid-market enterprise deals, loyalty-driven expansions, and value-added services (premium catering, exclusive venues, and hospitality partnerships) to increase per-guest spend and annual contract value.