Niche Market Target Radco’s network of 8 locations across Minnesota and the Dakotas to upsell breadth of accessories, maintenance products, and protective gear aligned with their core truck customization focus.

Midmarket Scale Leverage their small-to-mid enterprise profile (11-50 employees) to offer scalable, turnkey B2B partnerships, bundled procurement, and dropship programs that fit their purchasing cadence and growth stage.

Ecommerce Leverage Capitalize on their tech stack including Magento and PayPal by offering integrated eCommerce enhancements, marketing automation, and cross-channel solutions to boost online conversions and repeat purchases.

Financial Growth With reported revenue in the $10M–$25M range, present cost-effective expansion services, financing options, and supplier programs designed to increase basket size and margin through volume discounts.

Security & Training Highlight value of KnowBe4 and security-focused tools to establish trust with Radco’s customers and partners, and propose security/compliance services as a differentiator in the parts and accessories market.