R.A.D® Email Format
RetailOregon, United States51-200 Employees
R.A.D® is a retail footwear brand based in Portland, Oregon that focuses on high-performance shoes for the training community. It has built a community around athletic performance, freedom of expression, and an underdog ethos. The company frames its product approach as Tuned for the Future, with emphasis on performance, form, and environmental impact. Its customers are fitness enthusiasts and athletes seeking reliable footwear for training and competition. In 2025–2026 the brand expanded its lineup with new models, including the UFO from R.A.D(R) Running and the R.A.D(R) MALLOW, as well as a collaborative shoe with Rogue. The R-1 was recognized as the best budget weightlifting shoe at the 2026 Fitness Awards, highlighting its position in affordable performance footwear.