Strategic partnerships RACQ actively forms alliances across sectors (road safety campaigns, insurance, banking, solar energy) and with industry bodies such as Queensland Walks, Royal Australasian College of Surgeons Queensland, SARAH Group, and Queensland Trucking Association. This suggests opportunities to offer cross-sell partnerships, co-branded initiatives, and joint marketing programs that leverage these networks.

Digital and analytics maturity The tech stack includes IBM Cognos Analytics, SAP, Microsoft 365, Atlassian tools, and analytics platforms, indicating a mature data and enterprise software environment. This presents a pathway for advanced data integration, customer insights, CRM enhancements, and process automation solutions that align with their existing platforms.

Sustainability and energy focus With a portfolio spanning insurance, roadside, banking, and solar energy, RACQ’s strategy includes renewable energy offerings. There are sales opportunities in smart energy solutions, solar financing, energy management tech, and related customer education or subscription services for sustainable products.

Customer engagement expansion Recent partnerships with Adobe to enhance marketing and member engagement indicate ongoing investments in digital experiences. This points to opportunities in marketing automation, customer journey analytics, personalized content delivery, and experiential campaigns to deepen member loyalty.

EV and mobility initiatives Plans to host EV Test Drive Day and a focus on road safety campaigns show a commitment to electric vehicles and mobility solutions. Potential sales angles include EV financing products, charging infrastructure partnerships, telematics, and mobility-as-a-service offerings that complement RACQ’s insurance and banking services.