Product expansion Opportunity to upsell through bundled components and accessories by highlighting Race Face recent launches such as Turbine and Turbine SL stems, Era carbon wheelset, and tailgate pad collaborations to retailers and distributors focused on performance upgrades.

Rider segments Target professional and enthusiast bike shops that carry high-end components by leveraging Race Face’s reputation as a North American premiere producer of bicycle components, apparel, and protective gear to expand in specialty stores and regional distributors.

Geographic reach Leverage global distribution network and online presence to approach shops in Canada and the US, emphasizing continued product releases and the expanding Era wheel and Turbine line to boost cross-border sales.

Digital channels Utilize Race Face’s eCommerce and marketing tech stack (Analytics, Klaviyo, cart functionality) to run targeted campaigns for new launches, loyalty programs, and distributor co-op opportunities with retailers seeking performance-first racing gear.

Growth potential Position as a partner for retailers seeking innovation in carbon wheels, stems and protective gear, and explore co-branded promotions or exclusive SKUs with distributors to capture mid-market and performance-focused customers in a competitive cycling components landscape.