Tenant investment Queensgate is driving significant spend on store refurbishments with over 100,000 sq ft of tenant improvements and a multi-million pound investment, signaling strong landlord-tenant collaboration and opportunities to propose premium retail partnerships, experiential zones, and sponsored in-store activations to attract more footfall.

Community partnerships Active engagement with local councils, police neighbourhood teams, and cultural groups through initiatives like Waste to Wonder and community events indicates a receptive environment for sponsored community programs, sustainability campaigns, and local brand collaborations that can boost visitor traffic.

Diverse events Frequent events spanning culture, music, craft fairs, and festivals demonstrate the centre’s role as an events hub. This creates sales opportunities for pop-up brands, event-driven promotions, and temporary retail concepts to capture seasonal demand and drive incremental sales.

Accessibility focus Free Sunday parking partnerships and city-centre visitation goals highlight a priority on accessibility and footfall. Leverage this by proposing exclusive weekend promotions, loyalty offers, and retailer bundles that benefit from increased shopper turnout and longer dwell times.

Digital reach Adoption of multiple tech platforms (Shopify, Mailchimp, Google Cloud, SharePoint) shows a modern, data-driven approach. This provides an entry point for joint digital marketing initiatives, enhanced loyalty programs, and targeted campaigns to convert footfall into sales across the centre’s stores.