Web Modernization The firm's analytics tools (Fullstory, Snowplow, Facebook Pixel) show active digital tracking, but the use of an outdated Adobe GoLive suggests a modernization opportunity. Propose a modern CMS migration, improved UX and SEO, and privacy-conscious analytics to better attract and convert government relations opportunities.
Security & Compliance Security posture appears basic with X-XSS-Protection header and PayPal payments; expand with security hardening, vulnerability testing, WAF, PCI-compliant payment options, and ongoing monitoring to protect client engagements and meet compliance expectations.
CRM & Lead Gen Small team with unclear lead-gen setup signals a strong case for a lightweight CRM and marketing automation, lead capture and nurturing workflows, and reporting to scale outreach to government agencies and policy stakeholders.
Facilities & Visitor Mgmt Envoy usage indicates office-based operations; there is potential to upsell integrated facilities security such as enhanced visitor management, badge access controls, and integration with access and incident systems for regulated meetings.
Public Sector Partnerships Industry focus on Government Relations Services presents an opportunity to partner with government-focused software vendors, offering RFP management, stakeholder mapping, lobbying compliance dashboards, and mid-market government contractor tools to win more public-sector opportunities.