Local Leisure Focus Leverage the property’s location near Six Flags and its leisure‑oriented positioning to target weekend and family travelers with bundled stay and park experiences, seasonal promotions, and partnerships with local attractions to boost occupancy.

Marketing Tech Utilization The tech stack includes Google Optimize, Google Marketing Platform, Alteryx, Apache Beam, Ansible, Google Sheets and related tools, offering a foundation for data‑driven campaigns, CRO experiments, and automated reporting to improve customer acquisition and guest targeting.

Direct Booking Strategy With limited revenue, emphasize building direct booking channels to reduce intermediary costs; propose landing page optimization, loyalty offers, and email remarketing using existing tools to increase repeat bookings and lifetime value.

Operational Efficiency With a small team, focus on workforce scheduling, training, and compliance to ensure good guest service; propose digital training materials (for example using Articulate Rise 360) and streamlined scheduling to reduce overhead and improve consistency.

Partnership Opportunities Proximity to Six Flags enables cross promo with local attractions, restaurants, and events; develop a partner ecosystem with bundled packages, co marketing, and revenue sharing to drive incremental occupancy and average spend per guest.