Regional wholesale El Paso-based wholesale fruit and vegetable distributor with a mid-sized operation suggests opportunities to expand footprint in the Southwest through partnerships with regional retailers and food service providers.

Revenue range Current annual revenue of 10M to 25M indicates room for growth through expanded product lines, bundled produce solutions, and enhanced logistics to capture small to mid-sized restaurant chains and local grocers.

Technology stack Uses iCIMS for recruiting, cloud services and analytics stack with Piwik PRO Core for analytics, presenting a opportunity to offer data-driven marketing, CRM integration, and modern e-procurement solutions to streamline purchasing and supplier relationships.

Competitive landscape competes with large distributors like Sysco, US Foods, and Gordon Food Service; target mid-market retailers and regional chains that value agility, local sourcing, and personalized service to differentiate.

Growth levers Small to mid-sized employee base (11-50) and regional focus present a chance to upsell bundled fruit and veg programs, value-added services, and scalable logistics partnerships to improve margins and retention.