ROI Driven Marketing Putman emphasizes measurable ROI and cross channel integration, offering integrated print and digital advertising packages backed by campaign reporting and analytics to prove value to manufacturing clients.

VIP Sponsorships They have launched a client consulting team for VIP clients, creating a channel for sponsored content, co branded events, and thought leadership programs that sales teams can pitch to decision makers in target sectors.

Data Powered Ads Their analytics readiness enables selling data driven advertising and attribution services including audience insights, performance measurement, and customized campaign optimization for advertisers seeking clear ROI.

Vertical Market Focus The vertical focus on chemicals, food and pharmaceuticals, asset reliability, industrial automation and smart connected manufacturing presents opportunities to approach suppliers and vendors with targeted sponsorships, content partnerships, and product placements.

Portfolio Synergy Since the 2022 acquisition by Endeavor Business Media there are potential cross sell and bundling opportunities across Endeavor brands, events and platforms to extend reach for advertisers and content partners.