Purity Cosmetics (100% PURE) Email Format

Personal Care Product ManufacturingCalifornia, United States51-200 Employees

Purity Cosmetics (100% PURE) is a prestige personal care product manufacturer based in San Jose, California, with 51–200 employees. The company develops and launches beauty brands, including its flagship 100% Pure, and was founded by Susie Wang, inspired by her garden, to combine all-natural ingredients with high-end cosmetic formulas. Its products feature pigments derived from fruits and vegetables and other natural resources. Purity Cosmetics distributes through specialty beauty retailers, spas and salons, company-owned boutiques, and online shopping, and annually launches about 30–50 new products across color cosmetics, hair care, skin care, and bath & body. The firm is described as fast-growing, with reported revenue in the range of $10–$25 million.

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