Global Expansion PureGym's scale with over 700 gyms and more than 2 million members, plus active expansion in the United States (New York and New Jersey), creates a compelling opportunity to sell enterprise corporate wellness programs and volume membership deals to multinational employers and franchisors seeking scalable gym access.

Corporate Wellness Leveraging a strong employee-focused culture and Top Employers Institute certification, PureGym is well positioned to target corporate wellness programs, including employer-sponsored memberships, wellbeing challenges, and inclusive initiatives such as Women's Workout Space, with potential CSR partnerships (for example EHMF) to co-sponsor client programs.

Data Driven Growth With a robust data and tech stack including Looker, Redis, Git, CreatorIQ, Cisco Meraki, and React Native, PureGym can offer analytics-driven services and digital marketing support to franchise partners and corporate clients, enabling data-backed membership optimization, personalized campaigns, and streamlined onboarding.

Inclusive Offerings Product diversification through Women's Workout Space, Run Club, and new fitness classes signals opportunities to partner with brands in women's fitness, running gear, and family-friendly offerings, including co-branded events and targeted packages for corporate clients.

Expansion Readiness Ongoing expansion activity and leadership changes in project delivery indicate demand for gym fit-out, equipment provisioning, and IT/networking deployments, presenting opportunities to partner with facility designers, equipment suppliers, and technology integrators for US and European rollouts.