Insights

Market Leadership Pure Cremation is the leading funeral plan provider in the UK with a strong reputation for affordability and personalized services, making it a trusted brand for families seeking cost-effective funeral solutions.

Growth Potential Having recently been acquired by private equity firm Epiris and appointing a new CEO with industry experience, the company is positioned for strategic expansion and increased market share in the funeral planning sector.

Digital Engagement Utilizing a modern tech stack including CRM, email marketing tools, and website optimization platforms highlights their focus on digital customer engagement, presenting opportunities for advanced marketing and online sales strategies.

Financial Opportunity With annual revenues estimated between $10 million and $25 million and ongoing funding rounds, there is considerable scope for cross-selling complementary services such as memorial products or aftercare packages.

Customer Loyalty Having the most 5-star reviews on Trustpilot and Reviews.io indicates high customer satisfaction and loyalty, which can be leveraged for referral programs and strengthening client relationships, expanding revenue streams.

Pure Cremation Tech Stack

Pure Cremation uses 8 technology products and services including Visual Website Optimizer, Amazon Simple Email Service, Font Awesome, and more. Explore Pure Cremation's tech stack below.

  • Visual Website Optimizer
    Analytics
  • Amazon Simple Email Service
    Email
  • Font Awesome
    Font Scripts
  • DocuSign
    Miscellaneous
  • Netlify
    Platform As A Service
  • PHP
    Programming Languages
  • HubSpot CRM
    Sales
  • X-XSS-Protection
    Security

Pure Cremation's Email Address Formats

Pure Cremation uses at least 1 format(s):
Pure Cremation Email FormatsExamplePercentage
First.Last@purecremation.co.ukJohn.Doe@purecremation.co.uk
98%
First.L@purecremation.co.ukJohn.D@purecremation.co.uk
2%

Frequently Asked Questions

Where is Pure Cremation's headquarters located?

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Pure Cremation's main headquarters is located at Charlton, England sp11 0ta United Kingdom. The company has employees across 1 continents, including Europe.

What is Pure Cremation's official website and social media links?

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Pure Cremation's official website is purecremation.co.uk and has social profiles on LinkedInCrunchbase.

What is Pure Cremation's SIC code NAICS code?

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Pure Cremation's SIC code is 7261 - Funeral Service and Crematories NAICS code is 81 - Other Services (except Public Administration).

How many employees does Pure Cremation have currently?

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As of May 2026, Pure Cremation has approximately 167 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: I. A.Chief Financial Officer: B. F.Chief Commercial Officer (cco): G. W.. Explore Pure Cremation's employee directory with LeadIQ.

What industry does Pure Cremation belong to?

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Pure Cremation operates in the Consumer Services industry.

What technology does Pure Cremation use?

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Pure Cremation's tech stack includes Visual Website OptimizerAmazon Simple Email ServiceFont AwesomeDocuSignNetlifyPHPHubSpot CRMX-XSS-Protection.

What is Pure Cremation's email format?

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Pure Cremation's email format typically follows the pattern of First.Last@purecremation.co.uk. Find more Pure Cremation email formats with LeadIQ.

How much funding has Pure Cremation raised to date?

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As of May 2026, Pure Cremation has raised $8.8M in funding. The last funding round occurred on May 20, 2018 for $8.8M.

When was Pure Cremation founded?

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Pure Cremation was founded in 2015.

Pure Cremation

Consumer ServicesEngland, United Kingdom51-200 Employees

Pure Cremation, part of the Pure Group, is Britain’s most popular funeral plan provider. We also have more 5-star customer reviews on Trustpilot and Reviews.io than any other provider.

Across six locations in the UK and with almost 300 staff, Pure has helped transform the funeral industry in less than a decade. Today, the term ‘pure cremation’ has become synonymous for a funeral that’s more affordable than a traditional service and which gives a family the freedom to arrange a more personal send-off.

Our core values are care deeply, be accountable and never settle – and our dedicated, professional staff are committed to providing excellent customer service and continuing to grow the business. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Section iconCompany Overview

Headquarters
Charlton, England sp11 0ta United Kingdom
SIC Code
7261 - Funeral Service and Crematories
NAICS Code
81 - Other Services (except Public Administration)
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $8.8M

    Pure Cremation has raised a total of $8.8M of funding over 1 rounds. Their latest funding round was raised on May 20, 2018 in the amount of $8.8M.

  • $10M$25M

    Pure Cremation's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $8.8M

    Pure Cremation has raised a total of $8.8M of funding over 1 rounds. Their latest funding round was raised on May 20, 2018 in the amount of $8.8M.

  • $10M$25M

    Pure Cremation's revenue is estimated to be in the range of $10M$25M

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