Insights

Market Leadership Pure Cremation is the leading funeral plan provider in the UK with a strong reputation for affordable and customizable funeral services, making it an attractive partner for companies aiming to enhance their offerings in the consumer services and life planning sectors.

Growth Potential Recent acquisition by private equity firm Epiris LLP and the appointment of a new CEO with experience in insurance indicate strategic expansion plans and investment opportunities, opening doors for technology partners and service providers to support their growth.

Customer Focus With the highest number of 5-star reviews on Trustpilot and Reviews.io, Pure Cremation demonstrates a commitment to customer satisfaction, suggesting opportunities for partnerships in customer engagement, loyalty platforms, and digital experience solutions.

Technology Adoption Utilization of advanced tech tools like DocuSign, Cloudflare Bot Management, and LinkedIn Sign-in shows their openness to adopting new digital solutions, which presents opportunities for technology vendors to enhance their operational and customer interfacing capabilities.

Financial Stability With revenues between $10M and $25M and secured funding of $8.8M, Pure Cremation exhibits financial resilience and growth prospects, making it a suitable target for B2B partnerships in digital transformation, financial services, and customer management systems.

Pure Cremation Tech Stack

Pure Cremation uses 8 technology products and services including Moat, Mailchimp, Linkedin Sign-in, and more. Explore Pure Cremation's tech stack below.

Moat

Analytics

Mailchimp

Linkedin Sign-in

Identity Verification

DocuSign

Miscellaneous

JavaScript

Programming Languages

Google

Search Engines

Cloudflare Bot Management

Security

Pure Cremation Email Formats	Example	Percentage
First.Last@purecremation.co.uk	John.Doe@purecremation.co.uk	98%
First.L@purecremation.co.uk	John.D@purecremation.co.uk	2%

Pure Cremation Email Formats

Example

Percentage

First.Last@purecremation.co.uk

John.Doe@purecremation.co.uk

98%

First.L@purecremation.co.uk

John.D@purecremation.co.uk

Frequently Asked Questions

Where is Pure Cremation's headquarters located?

Pure Cremation's main headquarters is located at Charlton Down, England United Kingdom. The company has employees across 1 continents, including Europe.

What is Pure Cremation's official website and social media links?

Pure Cremation's official website is purecremation.co.uk and has social profiles on LinkedIn Crunchbase.

What is Pure Cremation's SIC code NAICS code?

Pure Cremation's SIC code is 7261 - Funeral Service and Crematories NAICS code is 81 - Other Services (except Public Administration).

How many employees does Pure Cremation have currently?

As of April 2026, Pure Cremation has approximately 163 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: I. A.Chief Financial Officer: B. F.Chief Commercial Officer (cco): G. W.. Explore Pure Cremation's employee directory with LeadIQ.

What industry does Pure Cremation belong to?

Pure Cremation operates in the Consumer Services industry.

What technology does Pure Cremation use?

Pure Cremation's tech stack includes MoatMailchimpLinkedin Sign-inDocuSignJavaScriptC#GoogleCloudflare Bot Management.

What is Pure Cremation's email format?

Pure Cremation's email format typically follows the pattern of First.Last@purecremation.co.uk. Find more Pure Cremation email formats with LeadIQ.

How much funding has Pure Cremation raised to date?

As of April 2026, Pure Cremation has raised $8.8M in funding. The last funding round occurred on May 20, 2018 for $8.8M.

When was Pure Cremation founded?

Pure Cremation was founded in 2015.

Pure Cremation

Q: What is Pure Cremation's official website and social media links?

Pure Cremation's official website is purecremation.co.uk. Pure Cremation has social profiles on LinkedIn.

Q: How many employees does Pure Cremation have currently?

Pure Cremation has approximately 163 employees.

Q: What technology does Pure Cremation use?

Pure Cremation's tech stack includes Facebook, jQuery, Google Optimize, Microsoft 365, DocuSign.

Q: What is Pure Cremation's NAICS code?

Pure Cremation's NAICS code is 81 (Other Services (except Public Administration)).

Consumer ServicesEngland, United Kingdom51-200 Employees

Pure Cremation, part of the Pure Group, is Britain’s most popular funeral plan provider. We also have more 5-star customer reviews on Trustpilot and Reviews.io than any other provider.

Across six locations in the UK and with almost 300 staff, Pure has helped transform the funeral industry in less than a decade. Today, the term ‘pure cremation’ has become synonymous for a funeral that’s more affordable than a traditional service and which gives a family the freedom to arrange a more personal send-off.

Our core values are care deeply, be accountable and never settle – and our dedicated, professional staff are committed to providing excellent customer service and continuing to grow the business. Pure Cremation Funeral Planning Limited is authorised and regulated by the Financial Conduct Authority.

Insights

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Cremation Society Of Minnesota

Neptune Society

Smart Cremation

Dignity Memorial

Cremation Society Of Illinois

Pure Cremation Tech Stack

Media & News

Epiris LLP acquired Pure Cremation Ltd on Jul 1st '23.

Pure Cremation Ltd hires Dean Lamble as CEO.

Pure Cremation's Email Address Formats