Pure Beverages Industry Company ( PBIC )

Food and Beverage ServicesRiyadh, Saudi Arabia201-500 Employees

Pure Beverages Industry Company, headquartered in Riyadh, Saudi Arabia, operates in the food and beverage services sector with a focus on bottled drinking water. Backed by the Ajlan & Bros. Group, it aims to redefine the Saudi and regional bottled water market by offering a range of products for a broad, evolving consumer base. The company runs production facilities in Riyadh, Jeddah, and Dammam that leverage advanced technologies and substantial capacity, complemented by an extensive distribution network to maximize product availability.

It positions itself to serve consumers in a modern Saudi context, emphasizing sustainable practices and pragmatic responses to market challenges. The company seeks to engage with customers through its brands in ways that support daily, authentic experiences rather than traditional marketing. In March 2024, Pure Beverages formed a partnership with Yerbaé Brands Corp. to expand its footprint in the U.S. states of Indiana and Kentucky, marking a notable international development.

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