Purcell Email Format

Food and Beverage ServicesCalifornia, United States2-10 Employees

Purcell is a small food and beverage services company based in Capitola, California. It develops simplified refill systems for retailers, brands, and shoppers, centered on smart dispensers that streamline the supply chain, provide data analytics, and enhance the user experience. The company positions its patented technology as a way to bring sustainable shopping into mainstream grocery and to disrupt the industry at the point of purchase; its services extend beyond traditional retail to corporate campuses, cafeterias, restaurants, ghost kitchens, convenience stores, and online fulfilment.

Purcell's founders, David and Russell, launched the company after identifying excessive packaging as a major driver of household waste, noting that food packaging accounts for a large share of waste. The approach emphasizes loose bulk food to shorten supply chains and reduce waste, a stance the company frames as a sustainable business advantage that can boost profits for retailers and savings for shoppers.

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