Market Expansion Potential for growth in EMEA and MENA through Publicis Groupe partnerships, with recent ABG collaboration and NFL/Paris Game opportunities signaling openness to cross-border, retail media, and large-venue campaigns that could be extended to Publicis Spain clients.

Media Leadership Strengthen value proposition by offering integrated media solutions across Publicis Media brands (Zenith, Starcom, Spark Foundry, Performics) to attract enterprise clients seeking unified creative and data-driven advertising across multiple markets.

Heavyweight Clients Leverage recent high-profile wins (HP, NFL partnership, potential Coca-Cola media review activity) to position Publicis Spain as a preferred partner for multinational brands seeking global reach with local execution capabilities.

Data and Tech Highlight the tech stack including Salesforce CPQ, Zendesk and data/creative integration to upsell capabilities in automation, CRM-driven campaigns, and efficient project management for mid-market to enterprise clients.

Leadership and Talent Promote access to a broad network of agencies under The Power of One, with leadership from Marta Ruiz – Cuevas, emphasizing scale, cross-functional expertise, and access to specialized units (Health, Wysiwyg, Nurun, Digitas) for comprehensive client solutions.