AI driven growth Public is expanding its AI capabilities with Alpha and AI agents that monitor markets, manage cash, and execute trades, presenting opportunities to upsell data analytics, AI tooling, and integration services for investment decision support and automation platforms.

Private market access The launch of private company pages provides retail access to institutional-grade data on private companies, creating potential cross-sell scenarios for research subscriptions, data feeds, and media/content partnerships targeting retail and wealth clients seeking pre-IPO information.

Crypto and retirement expansion Recent moves to enable crypto trading in IRAs indicate product diversification in digital assets and tax-advantaged accounts, presenting sales opportunities for custody integrations, compliance services, and crypto-enabled retirement solution bundles.

Platform as a service Public’s partnerships with no-code Level2 for trading strategy automation and enterprise Custodial Infrastructure as a Service models signal a market for fintech integrations, API access, and white-label capabilities to extend Public’s tooling to other platforms and institutions.

Institutional and retail scale With substantial funding, notable investors, and a growing user base (501-1000 employees, multi-asset offerings), there is a clear opportunity to target institutional-grade data products, enterprise licenses, and co-branded marketing arrangements to accelerate adoption among larger brokerages and wealth managers.