Expansion opportunities Prénatal operates 252 stores across Italy, Spain, Portugal, and Greece with a strong online presence. There may be potential to expand through partnerships or pop-up concepts in similar European markets or e-commerce collaborations to accelerate growth in regions with high maternal and child product demand.

Digital marketing lift With recent marketing technology investments through Mapp Digital US to monitor and personalize customer communications, there is an opening to offer enhanced CRM, loyalty programs, and targeted omnichannel campaigns that increase basket size and repeat purchases among new mothers.

Baby and mom portfolio Prénatal offers a wide range of products for new mothers and children, including clothing, care, toys, and accessories. There is a sales opportunity to introduce premium or exclusive brands, bundled product kits, or subscription services for ongoing baby care needs.

Retail and online convergence With both extensive brick-and-mortar presence and a unique online proposition, there is potential to optimize cross-channel experiences, such as curbside pickup, loyalty rewards syncing between stores and online, and enhanced product discovery through tech-enabled merchandising.

Sustainability and ESG As a leading international retailer in the mother and child space, Prénatal could benefit from sustainability-focused initiatives (eco-friendly packaging, reusable delivery options, responsible sourcing) to attract conscious shoppers and unlock partnerships with like-minded brands and vendors.