Fragile Context Access Proximity International specializes in data collection and MERL in fragile contexts such as Syria, Iraq, Yemen, South Sudan, Libya, and Tunisia. This presents a sales opportunity to organizations needing remote monitoring and evaluation support in high-risk environments, including humanitarian sectors and development programs.

Women-Owned Advantage As a women-owned small business with a close-to-community mandate, Proximity can be positioned for clients prioritizing diversity, equity, and local capacity building. This can resonate with funders and partners seeking inclusive, locally embedded partners.

Tech-Driven MERL The use of innovative technology to remotely train and manage field researchers signals potential for offering scalable MERL solutions, data quality assurance, remote supervision, and digital data collection platforms to clients aiming for efficient, real-time insights.

Proven Track Record Having completed over 100 projects across challenging contexts demonstrates reliability and depth. This can support value propositions around risk mitigation, methodological rigor, and differentiating from larger consultancies in niche MERL and program implementation.

Mid-market Growth Potential With revenue in the 10–25 million range and a team size of 51–200, there is a clear path to expand with mid-market clients in international development, humanitarian aid, and research services, including opportunities from peers of large firms listed in the same industry landscape.