Innovative Market Niche PropSwap operates as the only secondary marketplace for sports bets, positioning it uniquely in the gambling industry. This specialized focus creates opportunities to expand services within the betting ecosystem, including partnerships and technological integrations with sportsbooks and betting platforms.

Strategic Industry Partnerships Recent collaborations with Bally Bet and SB22 demonstrate PropSwap's active efforts to enhance its market presence and technological capabilities. These partnerships suggest potential for joint offerings, co-marketing initiatives, and cross-platform integrations to attract more users and increase transaction volume.

Growth and Funding With $2M in recent funding and recognition as a startup of the year, PropSwap is positioned for growth. This capital infusion can support sales activities aimed at expanding its user base, onboarding new sportsbook partners, and developing additional features to improve user engagement.

Industry Expansion Opportunities The company's recent hiring of Dustin Gouker as an advisor and strategic partnerships indicate a focus on market expansion. There is a sales opportunity to target legal sportsbooks, betting operators, and betting technology firms interested in entering or strengthening their position within the secondary sports betting market.

Technology Enablement Utilizing technologies like Amazon CloudFront, S3, WordPress, and Facebook Pixel, PropSwap emphasizes digital efficiency and marketing. This technological foundation offers opportunities to deploy targeted advertising, improve user experience, and develop data-driven sales strategies to attract bettors and platform partners.