Portfolio customization Leverage their focus on tailored portfolio policies for private clients and their businesses to expand cross-sell opportunities into high-value homes, art collections, vintage wines, jewellery, and motor collections through bundled or expanded coverage.

Global reach locally Highlight their UK domicile and global possessions coverage to attract affluent clients with international property or travel needs, offering worldwide protection and multi-property policy efficiencies.

Valuations and risk Position value-add services such as valuations, leak detection, alarms, safes, and electrical inspections as differentiators, creating opportunities to upsell risk management and security upgrades that improve policy terms and premiums.

Prestige market Target high-spec properties and luxury assets (Huf Haus, listed properties, estates, renewable energy homes, motor collections, fine arts, vintage wines) where bespoke coverage and large-limit yacht or contents policies can drive higher premium opportunities.

Partnership growth Explore partnerships with insurers and brokers that want access to their national reach and niche portfolio expertise, plus opportunities to upsell travel and business insurance for property owners and trust-managed properties.