Ideal Customer Focus Target fintechs, banks, and payment processors that require robust cross-account reconciliation and accurate money movement. Position Proper as a purpose-built reconciliation platform designed for financial services to reduce errors and operational toil. Focus outreach on early-stage to growth-stage fintechs in the US that need scalable integrations across multiple financial systems.

Growth Upsell Potential As customers scale transaction volumes, there is clear upsell potential to deeper integrations and analytics. Highlight ROI from reduced reconciliation effort, fewer exceptions, and faster month end closes to drive expansion within existing clients.

Partnership Opportunities Develop partnerships with payment processors and core fintech infrastructure providers to offer embedded reconciliation capabilities. Create a collaborative go-to-market with fintech platforms where Proper can serve as the reconciliation backbone across partner ecosystems.

US Market Focus Leverage the San Francisco base to engage US fintechs, banks, and payment processors that need reliable reconciliation across money movement. Emphasize Proper's focus on financial services to differentiate from generic accounting tools.

Differentiated Value Prop Differentiate with a purpose-built financial reconciliation and accounting platform for financial services, delivering end-to-end visibility across accounts and money movement. Communicate ROI through improved accuracy and faster financial close to attract fintech and banking customers.