Unified Guest Experience Proper Hospitality operates a growing luxury portfolio across multiple marquee markets with a shared tech stack including Monetate, Kibo Personalization, and Canary for guest management. There is an opportunity to propose an integrated cross property guest journey platform that unifies pre arrival communications, on site personalization, and post stay engagement across all Proper branded hotels and independent properties. A unified approach can boost loyalty program participation, optimize upsells for spa, dining, and events, and deliver consistent brand experiences across diverse destinations.

Operational Tech Modernization Although current tools are in place, there is demand for deeper operational integration. A single platform linking property management, revenue management, housekeeping, and food and beverage can improve efficiency and guest satisfaction across 18 plus properties, enabling data driven pricing, labor optimization, and streamlined workflows for both flagship hotels and standalone assets such as The Shelborne and Montauk Yacht Club.

Brand Partnerships Growth Proper Hospitality has demonstrated success with brand partnerships (Avaline, SoundCloud). This trend can be expanded into broader lifestyle collaborations with beverage brands, media hosts, and experiential partners to generate cross property activations, drive occupancy in shoulder seasons, and create exclusive, high demand experiences that reinforce the luxury positioning.

Financing and Development Recent financing activity and redevelopment projects signal openness to external capital and development partnerships. This creates a sales opportunity to offer development advisory, capital advisory, and project management services for repositioning assets like Lake Tahoe and other expansions, as well as structured partnerships with Realberry and other investors seeking to finance luxury hospitality projects.

Sustainability & Community Proper Giving and a global footprint offer a growth channel around sustainability and community programming. Propose ESG and sustainability services, such as energy efficiency procurement, supplier vetting, and ESG reporting solutions, plus branded corporate social responsibility programs that can resonate with corporate clients and travelers seeking responsible luxury experiences.