Heritage & Craft Position Proper Cornish as a premium, traditional Cornish pasty manufacturer with a long-standing family recipe and local sourcing. Target wholesalers, retailers, and catering partners that value authentic, locally-produced options with storytelling potential.

Award Winning Leverage recent awards and finalist recognitions to open conversations with buyers and category managers. Use wins from Taste of the West, Food Manufacture Excellence, and Employee Benefits Awards to support claims of quality, team capability, and market differentiation.

Growth Channels Expand beyond current wholesalers and independence by pursuing supermarkets and tourist-focused venues who benefit from regional branding. Highlight scalable production in Bodmin and UK-wide distribution to appeal to medium-to-large retailers seeking authentic regional lines.

Product Pipeline Promote new Cheesy Bean Pasty alongside core pasties to diversify portfolio and test snack/meal replacement demand. Offer limited-time or co-branded SKUs with retailers to drive trial and cross-category sales, aligning with demand for variety and comfort foods.

Operational Excellence Emphasize consistent quality and site operations awards to reassure buyers about supply reliability and food safety. Propose joint efficiency initiatives, private-label opportunities, and scalable production plans to meet retailer volume commitments.