Pricing leverage Opportunity to position ProMerchant’s interchange plus pricing as a cost-reduction differentiator for merchants currently paying higher processor fees, offering a free fee review to drive engagement and proposal creation.

SMB focus With a lean team and revenues in the $1M–$10M range, target small and mid-market businesses that need scalable payment solutions, POS, virtual terminals, and mobile readers to capture e-commerce and omnichannel sales.

Tech stack fit Leverage existing tech partnerships (WordPress, Zendesk, Google Cloud, WP Engine) to cross-sell integrations for e-commerce sites, customer support workflows, and analytics to improve merchant onboarding and service levels.

Competitive positioning Differentiate from peers by emphasizing transparent pricing, rapid support, and statement reviews; offer a prospective ROI assessment showing potential savings and processing fee reductions tailored to each merchant profile.

Growth channels Utilize digital marketing and comparison channels (AdRoll, Google Ads) plus content that explains fee-saving strategies to attract cost-conscious merchants prioritizing efficiency, reliability, and support credibility.