Integrated event ecosystem Project Sport/ Raceforce operates as a turnkey events partner across running and cycling, offering production, management and promotion. Potential sales opportunity: propose comprehensive event development and management services to race organizers looking to scale or refresh existing events.

Community fundraising lever The company has a track record of charity partnerships raising funds for St. Jude's and food banks. Potential sales opportunity: offer cause marketing collaborations and charitable sponsorship packages to attract sponsors and increase event impact.

Established US market Longstanding presence in San Francisco and Northern California with flagship events and an acquired portfolio (Echelon Gran Fondo). Potential sales opportunity: cross-sell to organizers in key West Coast markets seeking experienced event production, branding and regional expertise.

Tech-enabled operations Utilizes WordPress, Salesforce (Force.com), and standard web tech stack for event promotion and management. Potential sales opportunity: offer CRM, marketing automation, and seamless sponsor/registration integrations to optimize engagement and data capture.

Limited scale growth Revenue under $1M with a lean team (2-10 employees). Potential sales opportunity: present scalable service packages, white-labeled solutions, and partner-led strategies to accelerate growth without heavy internal headcount.