Acquired by Evriholder Progressive International was acquired by Evriholder Products in January 2024, signaling potential channel realignments, integration opportunities, and cross-sell potential with Evriholder’s existing distribution in kitchen tools and home goods.

Mid-size global reach With 51-200 employees and worldwide distribution across department stores, specialty houseware chains, independents, mass merchants, mail order, and online retailers, there is room to expand into new regional accounts and online marketplaces leveraging diversified channels.

Strong product cadence A history of new launches such as SnapLock Entertaining Carrier and PL8 kitchenware lines indicates ongoing innovation; sales teams can target retailers seeking differentiated, innovative kitchen solutions to refresh assortments.

Wholesale focus Revenue in the tens of millions and a diversified trade-channel strategy suggest there are opportunities to expand private label programs, exclusive SKUs, and co-branding partnerships with large department stores and specialty retailers.

Technology enablement Utilizing ERP/CRM and e-commerce tools (NetSuite, BigCommerce, Google Cloud, Klaviyo) provides data-driven sales and marketing opportunities, including targeted omnichannel campaigns, improved retailer onboarding, and streamlined order fulfillment.