Acquisition Opportunity Leverage the recent acquisition by AccuSourceHR to position complementary cross-sell of screening services and risk management solutions, targeting existing AccuSource clients who may benefit from Proforma's cost-effective data sources.

Mid-market Focus Target mid-market employers in the 201-500 employee range, where Proforma operates, with scalable screening bundles that align with their growth and risk mitigation needs, using pricing and service tiers attractive to companies transitioning from small to larger hires.

Risk Management Synergy Highlight the access to Lowers Risk Group’s comprehensive enterprise risk management practices to prospective clients seeking integrated background checks with broader risk and compliance solutions.

Public-Private Data Emphasize the cost-effective mix of public and private data sources to potential buyers who value affordable, rapid screening results without sacrificing quality, especially for organizations expanding hiring quickly.

Competitive Positioning Differentiate from larger incumbents by promoting agility, cost efficiency, and a focused, proven screening platform, while exploring partnerships or integrations with peers in the HR tech ecosystem to broaden reach.