Market niche Target mid-market construction firms with revenue in the $5M–$15M range that need scalable inspection and compliance solutions similar to larger players but with tighter budgets.

Tech stack fit Leverage their current use of cloud (AWS), CMS (WordPress/Joomla), and marketing tools (Mailchimp, Microsoft 365) to propose integrated, cost-effective digital security, compliance, and workflow automation offerings that align with their existing stack.

Geographic focus Prioritize opportunities in Hastings and broader Michigan markets where proximity can enable faster on-site support, training, and project-based services for inspections and code compliance.

Growth potential With a revenue range of 1M–10M and a lean team, present scalable services such as remote inspection platforms, risk assessment analytics, and plug-and-play compliance modules to drive efficiency and margin growth.

Competitive edge Position as a flexible partner against larger firms by offering customizable engagement models, rapid-response inspection services, and cost-conscious solutions tailored to smaller project portfolios.