Regional focus Target New England manufacturers seeking automation and assembly equipment, leveraging Production Components’ exclusive representations to position solutions across Graco, Dukane, Schmidt, Amada Weld Tech, TM Robotics, Markonics, and Swanson Erie.

Growth through partnerships Capitalize on recent product launches and partnerships such as the Vibratory Feeder Batching System and collaborations with Hoosier Feeder Company and Telesis Technologies to upsell retrofits, upgrades, or new line integrations.

Lifecycle services Offer value-added services around commissioning, optimization, and ongoing support to differentiate from competitors and drive recurring maintenance contracts for installed equipment.

Digital footprint Leverage the revamped website and digital marketing stack (Google Ads, HubSpot Analytics) to run targeted campaigns for mid-market manufacturers and capture inbound inquiries focused on automation and part handling solutions.

Market positioning Position as a full-service manufacturing representative with a catalog of premier brands and a track record since 1977 to win business from mid-sized firms seeking robust, affordable automation solutions and local regional support.