Market Leadership Produce Marketing Association (PMA) is the leading trade organization representing the entire global produce and floral supply chain, providing a strong platform for engaging diverse industry stakeholders and expanding business networking opportunities.

Industry Collaboration PMA has established strategic partnerships, such as with Brighter Bites, and actively participates in high-profile events like the Fresh Summit, creating opportunities to introduce innovative solutions and services to key industry players.

Event Engagement Despite recent disruptions like Hurricane Ida impacting the Fresh Summit 2021, PMA's continuous involvement in major industry events highlights potential for targeted outreach during annual gatherings and conferences.

Audience Insights With a membership base estimated between 51-200 employees and significant revenue generation, PMA's members are key decision-makers within the produce and floral supply sectors, presenting opportunities for tailored product and service offerings.

Market Potential Similar organizations with comparable revenue and employee counts indicate a sizable market for innovative solutions in supply chain management, food safety, sustainability, and marketing technologies to facilitate member growth.