Broad Product Range Proco Products offers the industry’s widest selection of flexible connectors, expansion joints, penetration seals and rubber check valves, indicating opportunities to upsell bundled solutions and cross-sell complementary components to current customers across water treatment, wastewater, and storage tank markets.

Water Sector Focus Recent valve launches emphasize potable water mixing and reservoir/storage tank applications, signaling upside in municipal and utility procurement channels and potential for long-term maintenance contracts or preferred supplier agreements.

Digital Growth Active e-commerce and digital presence with Shopify, WooCommerce, and a product app suggest ready-made channels for direct sales outreach, digital catalogs, and targeted online campaigns to streamline purchasing for engineers and facility managers.

Mid-Market Target With revenue in the mid tens of millions and a lean employee base, Proco sits in the middle market where distributor partnerships and OEM collaborations could accelerate scale, especially with 3D catalogs and online assets to support channel selling.

Innovation Pipeline Frequent new product introductions and expansion of ProFlex Rubber Check Valve line indicate ongoing product development potential; sales teams can leverage release timelines to create time-bound promotions, training, and demo campaigns to win project bids.