Growing Government Deals The company has ongoing and past government contracts with agencies like the CDC and NIH, plus a significant $1.45M contract with CDC for DSMES-related initiatives. This indicates strong potential for expanding health system and public sector opportunities, including grant-funded collaborations and contracts focused on behavior change, health equity, and population health.

Behavior Change Platform AletaTM is marketed as a turnkey SaaS solution integrated into well-being initiatives, complemented by AI enhancements (aleta inside). This creates cross-sell opportunities for existing clients to adopt or expand digital behavior-change platforms, licensing, and data-driven optimization across corporate wellness or clinical programs.

In Medical and Caregiving Focus Recent grants and projects target diverse health populations, including caregivers of people with Alzheimer’s and a precision population health previvors resilience program. There are clear entry points to offer caregiver support tools, patient engagement solutions, and resilience training to health systems, pharma, and nonprofit partners.

Learning and Belonging The Bridges LMS and belonging-focused initiatives signal a scalable employee engagement and culture-change product line. Opportunity exists to sell to enterprises seeking improved workplace inclusion, onboarding, and sustained behavior-change outcomes through integrated training and measurement.

Robust Research Credentials With decades of research, substantial federally funded grants, and numerous peer-reviewed publications, the firm has credibility to engage data-driven health and corporate clients. This can support higher-value, long-term engagements around program design, evaluation, and evidence-based behavior-change tactics.