NHS and Public Sector Focus PROACT Medical serves the UK NHS Trusts and Ambulance Services directly, with additional distribution through established channels. This positions them well for expanded NHS equipment refresh cycles, bundled airway management and resuscitation solutions, and expanded private hospital partnerships within the UK.

Global Reach via Partners Beyond the UK, PROACT supplies own-brand products to Europe and the Middle East through a network of approved distributors. There is potential to leverage or expand these distributor relationships to enter new regional markets or expand product lines in existing territories.

Product Category Expansion Specialising in Patient Monitoring, Diagnostic, Airway Management, Anesthesia and Resuscitation products, there are cross-sell opportunities across NHS trusts and private hospitals for integrated patient care bundles, including complementary devices and consumables to increase average order value.

Sponsorship and Events Active participation and sponsorship at anesthesia and critical care events indicate strong clinical engagement. Sales opportunities include sponsorship-aligned product demos, keynote opportunities, and clinical training offers to drive awareness and trials among clinicians and procurement teams.

Early Growth and Scale Potential With 11-50 employees and revenue under 1 million, PROACT is a compact, agile supplier with opportunity for scaled sales efforts, channel partnerships, and targeted marketing to NHS Trusts and ambulance services to accelerate revenue growth and establish a broader hospital footprint.