Community Fundraising The Principal Charity Classic is a high-profile PGA TOUR Champions event in Des Moines that raises funds to support Iowa youth education, culture, financial security, and health. This presents opportunities to offer sponsorships, cause-marketing collaborations, and targeted community initiatives aligned with youth-focused programs.

Strategic Partnerships Recent partnerships with Variety International and the Legacy Project focusing on diversity, equity, and inclusion indicate openness to collaborations that enhance social impact. A proactive prospect could tailor joint programs, employee engagement campaigns, and inclusive outreach initiatives with compatible nonprofits and brands.

Digital Engagement Active digital presence with Open Graph, SEO, analytics tooling, and social channels signals a trackable audience. Opportunities exist to offer digital sponsorships, custom content, and data-backed marketing packages to expand reach and measurement for sponsors and partners.

Financial Health With revenue in the single-digit millions and a notable $8M fundraising milestone, the event demonstrates solid financial capacity for sponsorship tiers, premium hospitality experiences, and long-term sponsorship commitments that can be upsold to potential corporate partners.

Local & Youth Focus The event’s mission to support Iowa youth creates a natural fit for education, health, and community programs. Sales opportunities include targeted sponsorships with schools, youth organizations, and regional businesses seeking CSR alignment and local brand visibility.