New Product Opportunity Primus recently launched Newmar ControlWave, a sophisticated power solution for modern systems. This indicates a potential sales lead for high-efficiency power management, integration with existing telecom deployments, and opportunities to upsell complementary power and RF infrastructure products.

Strategic Partnerships A recent partnership with Andrew Corporation suggests Primus is expanding its capabilities in RF, power, structural support, and connectivity. This opens doors for co-sell opportunities, bundled solutions, and channel collaboration with a partner-focused go-to-market strategy.

Fiber Testing Growth Launch of the SmartOTDR plus scope package positions Primus in the fiber endurance and troubleshooting space. Targets include telecoms, government, and education customers needing universal fiber testing, enabling cross-sell of testing equipment, services, and maintenance contracts.

Regional Scale and Upgrading With a mid-sized team and revenue in the 10–25 million range, Primus can pursue mid-market to enterprise deals by offering scalable telecom solutions, government and education initiatives, and modernization projects that align with public sector funding cycles.

Cloud and CDN Synergy Existing tech stack leveraging AWS, Cloudflare, Route 53, and CDN services signals readiness to embed cloud-based telecom solutions, managed services, and security enhancements for customers migrating to hybrid or cloud-connected networks, creating cross-sell potential across government, education, and enterprise segments.