Flexible financing Offer targeted financing options to Primo Roofing as a key incentive to convert mid to large residential or small commercial roof projects, leveraging their recent launch of flexible roof financing to position your financing solutions as complementary.

Geographic focus Prime sales efforts should target Massachusetts with potential expansion visibility, while noting past moves to California. Position services for regional contractors expanding into new markets and explore partnerships or subcontracting opportunities in those areas.

Digital footprint capitalize on their digital adoption across WordPress, Shopify, Google Ads, and Vimeo; propose integrated digital marketing and lead generation packages, including PPC optimization, website conversions, and video content to boost customer acquisition.

Sustainability angle Highlight opportunities around energy-efficient and environmentally friendly roofing solutions, considering past involvement with smog-reducing shingles; present green product lines or incentives to appeal to municipal or commercial clients focused on sustainability.

Revenue growth With revenue in the small-to-mid market and a tight team, propose scalable service offerings such as high-margin maintenance plans, reroofing programs, and pre-qualification for contractor partnerships to drive repeat business and expand project size.