Strong Publisher Adoption Primis has a proven track record of increasing revenue for digital publishers by providing high-quality video discovery technology, serving hundreds of publishers and engaging a broad user base of over 450 million unique visitors, indicating significant market penetration and potential for expanding partnerships.

Strategic Industry Partnerships The company’s recent collaborations with notable firms like Mortgage Brain Limited and VideoElephant demonstrate its ability to integrate with major industry players, creating opportunities to offer tailored solutions to other large-scale publishers and ad tech companies seeking enhanced content engagement and targeting capabilities.

Recognition in Fraud Prevention Primis consistently earns prestigious certifications such as the TAG Anti-Fraud certification and TAG Certified Against Fraud Seal for six consecutive years, positioning it as a trustworthy partner for advertisers and publishers focused on brand safety and fraud mitigation, a compelling value point for prospects concerned about advertising integrity.

Technology-Driven Innovation Utilizing an advanced tech stack that includes Power BI and Cloudflare Bot Management, Primis leverages sophisticated analytical and security tools, which can appeal to enterprise clients looking for scalable, secure, and data-driven video advertising solutions.

Growth and Market Position With a revenue range of $50 million to $100 million and ownership by major industry groups like Universal McCann and IPG, Primis is well-positioned within the competitive ad tech landscape, presenting opportunities to target publishers and advertisers seeking proven, reputable video discovery services to boost user engagement and ad revenue.