Network expansion Primera Air has rapidly expanded its transatlantic route map with direct flights from major European hubs to multiple US and Canadian cities and plans additional summer 2019 routes. This presents opportunities to cross-sell corporate and leisure travel packages, partnerships with travel agencies, and targeted promotions to feeder markets in North and Central Europe.

Fleet upgrade The airline operates a modern fleet including Airbus A321neo and Boeing 737NG with on order Boeing 737 MAX 9, highlighting capacity to grow routes and offer differentiated seating and ancillary services. Sales teams can position fleet modernization for premium cabin partnerships, long-haul capacity projects, and bundled fare offerings.

Low fare leisure Primera positions itself as a high quality, low fare carrier serving leisure markets, which aligns with cost-conscious family and group travel programs, corporate incentive trips, and event-based travel packages seeking competitive pricing with reliable service.

Strategic partnerships Partnership with Acro Aircraft Seating indicates a focus on passenger comfort and differentiated seating, suggesting opportunities to upsell premium seating, lounge access bundles, and ancillary revenue through seat products and onboard services to travel agencies and corporate travel departments.

Regional growth Presence across multiple European markets (France, UK, Germany, Spain, Denmark, Latvia) and US/Canada routes shows potential for region-specific B2B partnerships, corporate travel programs, and alliance-like collaborations with local tour operators and OTAs to drive volume in key feeder regions.