Target Labs Focus outreach on academic nanomaterials groups, semiconductor R&D labs, and AFM-equipped research centers that need nanoscale electrical property maps. Highlight ScanWave Pro’s ability to image conductivity and permittivity at nanometer scales on AFMs to enable new experiments and faster data. Leverage proximity to Stanford and Bay Area universities to pursue collaborations and pilot programs using targeted outreach, conference demos, and technical papers.

Product Fit Position the ScanWave Pro as a niche, high value instrument for nanoscale electrical characterization. Emphasize use cases in materials science and energy storage materials where nanoscale conductivity mapping provides unique insights. Explore pilots with labs and consider OEM or licensing discussions with AFM vendors to accelerate adoption given the small team.

Strategic Partnerships Pursue licensing or OEM partnerships with larger instrument vendors and leading research institutions to scale go-to-market and development. The Stanford origin IP and patented microwave impedance imaging offer attractive opportunities for co development or licensing with accelerators, CROs, or university tech transfer offices. Build a partner program with joint demonstrations, co authored publications, and funded pilots.

Regional Focus Leverage Santa Clara location and Bay Area access to target West Coast labs, universities, and semiconductor research centers. Focus on U.S. government and university grant cycles for early stage hardware startups and network with regional innovation programs. Proximity supports in-person pilots, collaborations, and fast feedback on product market fit.

Sales Channels With a small team, prioritize direct sales supported by a lightweight channel strategy such as reseller partnerships and academic collaboration agreements. Create an early adopter program with pilots, tiered pricing, and financing options to reduce barriers to adoption. Invest in technical content, webinars, and case studies to accelerate lead generation and shorten sales cycles.