Expanding Retail Presence Prima Coffee's recent opening of a physical showroom in Louisville indicates a strategic focus on enhancing in-person customer experiences, presenting an opportunity to upsell complementary equipment and service packages to local coffee businesses and enthusiasts.

Innovative Market Platform The launch of Second Shot Market, an online marketplace for pre-owned coffee equipment, suggests potential for growth in used gear sales and refurbishment services, catering to budget-conscious cafes and startups seeking quality equipment at lower costs.

Product Innovation Introduction of the Marco Pour'd System highlights Prima's commitment to new product development, opening avenues for targeted sales of innovative coffee systems and accessories to specialty coffee shops and professional baristas seeking advanced brewing technology.

E-commerce Investment Partnering with Brightpearl and BigCommerce demonstrates a focus on strengthening e-commerce capabilities, creating opportunities to upsell digital solutions, support services, and exclusive online content to a broad customer base.

Market Niche Focus Prima’s close ties to the Louisville coffee community and the family-oriented business model provide a foundation for building relationships with local suppliers, training providers, and equipment manufacturers for integrated sales collaborations and co-marketing initiatives.