Integrated Healthcare Partner PRIM is a vertically integrated Spanish wellness and rehabilitation provider with in-house manufacturing, installation, and maintenance capabilities, serving hospitals, clinics, orthopedics, pharmacies, and insurers. This creates opportunities to position PRIM as a single-source supplier for healthcare customers seeking end-to-end solutions.

Global Service Footprint With a central HQ, two factories, seven delegations, four distribution warehouses, and six orthopedics clinics, PRIM can support national and regional expansions, cross-selling of advanced therapy and spa solutions, and rapid service coverage for multi-site health systems.

Advanced Tech Stack PRIM leverages enterprise-grade platforms (Salesforce, SAP, Power BI, Azure) and robust security (Fortinet, Palo Alto) to manage customer data, supply chains, and analytics. This enables targeted account-based selling, performance dashboards, and scalable deployment of new medical devices and rehabilitative technologies.

Healthcare Value Proposition The company emphasizes value through advanced products and ongoing maintenance, positioning itself as a trusted partner for hospitals, clinics, and insurers. Sales opportunities exist in bundled solutions, long-term service contracts, and integrated physiotherapy, balneotherapy, and spa wellness packages.

Growth Readiness With a sizable workforce and private equity backing, PRIM’s strategic focus on customer orientation and specialized teams supports upsell/cross-sell around rehabilitation tech, orthopedic devices, and distribution services, especially in healthcare systems seeking reliable, end-to-end suppliers.