Premium private club Target the Prestonwood Country Club as a high-end, private hospitality group with a large member base (nearly 1,900 Triangle families) and extensive amenities to upsell premium services, events, and exclusive memberships.

Sports and events Leverage the club's hosting of the SAS Championship and its 54-hole championship golf offering to propose partnerships, sponsorships, tournament services, and premium hospitality packages for corporate clients and sponsors.

Integrated facilities Position cross-sell opportunities across tennis, fitness, aquatics, kids programming, and dining to upsell bundled experiences, memberships, or guest passes targeting families and multi-activity enthusiasts.

Technology readiness Utilize the club’s existing tech stack and cloud infrastructure as a leverage point to offer digital transformation services, online membership management enhancements, or marketing automation to improve guest engagement and operations.

Financial potential With reported revenue in the multi-million range, pursue high-value partnerships in event hosting, sponsorship sales, catering, and exclusive member experiences to drive incremental revenue and long-term sponsorship deals.