EV Thermal Growth Prestone’s expanded focus on EV thermal management fluids and partnerships with Exoes positions them to pursue fleet and OEM opportunities in electric vehicle cooling, offering cross-sell potential to customers upgrading to EV platforms.

Brand Platform The new brand platform The Future Runs on Prestone signals a refreshed go-to-market story that can attract partners and distributors seeking a modern, trusted automotive fluids supplier with a long history.

Strategic Partnerships Recent collaborations with ZACROS America for flexible coolant packaging and with Exoes for high-performance testing create channels for co-branded solutions and joint marketing to target high-end coolant and thermal management needs.

EV Product Line Launches of EV-specific coolants and multiple EV thermal management fluids indicate a ripe opportunity to target OEMs, aftermarket installers, and maintenance networks focusing on electric powertrains and battery safety.

Mid-Market Positioning With revenue in the 100–250M range and a leaner employee base relative to peers, there is potential to win distribution deals and regional partnerships by offering scalable, high-margin coolant solutions to mid-market automotive brands and regional distributors.