Local community engagement Target Preston’s active local sponsorships and community programs (4-H, school sports, diesel truck repair, local districts) to position partner offers and co-branded campaigns that deepen local loyalty and drive service and used vehicle traffic.

Diverse service footprint Leverage Preston’s three factory-certified service departments, commercial service, mobile service, parts and three collision centers with large paint booth to upsell maintenance plans, fleet servicing, body shop referrals, and warranty-backed repairs.

Commercial vehicle focus Explore fleet and commercial vehicle opportunities through Preston Commercial line to win business from local businesses needing new and used commercial vans/trucks, with tailored financing and service packages.

Digital engagement Capitalize on Preston’s online presence and tech stack (website, social pixels, analytics) to run targeted ads for Chevrolet, Ford, Kia inventory, service retention campaigns, and digital-first financing offers to increase leads.

Growth readiness With mid-market revenue and a regional footprint in Geauga County, position scaling partnerships, aftermarket accessories, and regional expansion services to capture nearby markets and competitive advantage over larger groups.