Sportbook Growth Leverage the TwinSpires Sportsbook and active sports betting presence to cross-sell promotional partnerships, loyalty rewards, and targeted promotions to new and existing Players Club members, expanding wagering engagement beyond casino floor.

Partnership Potential Capitalize on recent and ongoing partnerships (Parx Racing, Bet365, Betting NJ, Veterans Miracle Center) to present B2B co-marketing, sponsorships, and joint events that drive foot traffic, new signups, and cross-casino activity at the Erie property.

Loyalty levers Expand players club promotions and exclusive offers by highlighting the New Member 5X Spin & Win and sign-up match experiences to boost new account acquisition, data capture, and long-term retention opportunities for targeted campaigns.

Community & PR Leverage community involvement and seasonal campaigns (veterans relief efforts, humane society partnerships) to position sponsorships, cause-marketing programs, and experiential events that attract local media attention and drive nearby visitation.

Operational scale With a mid-sized footprint and revenue in the tens of millions, target scalable B2B tech and service solutions (e.g., data analytics, CRM, loyalty tech, sportsbook integrations) that enhance affiliate partnerships, reduce friction in promotions, and improve customer lifetime value.