Affordable housing partnerships Leverage ongoing partnerships in affordable and LGBTQ+-friendly senior housing development (Mosaic Apartments, 52-unit LGBTQ+-friendly project) to cross-sell senior living options, in-home care, and long-term care solutions to residents transitioning from independent living.

Home-based care expansion Promote and upsell Presbyterian SeniorCare at Home alongside campus-based services to address demand for non-medical in-home support, enabling revenue diversification beyond campus care and expanding reach in western Pennsylvania.

Long-term care alternatives Highlight Longwood at Home as a strategic differentiator for healthy aging and future healthcare planning, targeting financially prudent customers who want retirement-community benefits while remaining at home, creating a pathway to integrated care contracts.

Strategic partnerships Capitalize on recent collaborations with Persad Center, Affirmative Investments, and the Housing Authority of Pittsburgh to explore co-branded affordable housing with supportive services, mental health resources, and inclusive communities as a value proposition for new developments.

Innovation and funding signals Position Project Barnabas and recent innovation awards as proof points for dementia support and care innovation, using these narratives to pursue grant-funded programs, sponsorships, and expansion opportunities with health systems and philanthropic funders.